After NUS extra rebranded as TOTUM the apprentice discount card became a stand alone product.
The logo was updated to highlight the ‘apprentice extra’ product name as the previous logo caused some confusion.Brand guidelines were created to ensure consistency going forwards.
Imagery was updated to be less focused products people buy and more on the apprentices themselves, highlighting the many different avenues and lines of work that they cover. This new look and feel was rolled out across printed POS and digital marketing assets.
Discipline:
Branding / Logo design / Art Direction / Marketing Material
Branding / Logo design / Art Direction / Marketing Material
Clients:
OneVoice Digital / National Union of Students
